Tequila Don Julio has teamed up with New York Metropolis’s Mercer Labs Museum of Artwork and Expertise to current Por Amor: An Immersive Tasting Expertise, which takes you on a journey by the Blue Weber agave harvesting course of, the historical past and legacy of founder Don Julio González and extra — utilizing proprietary know-how to reimagine how tequila is skilled and celebrated by artwork and know-how.
Mercer Labs is a cultural establishment that bridges the hole between artwork and know-how, and that is the museum’s first-ever full model takeover. Tequila Don Julio continues to honor its long-standing custom of pushing boundaries by innovation with this first-of-its-kind expertise, which invigorates the expressions and flavors of the spirit.
Tequila Don Julio
Tequila Don Julio
Tequila Don Julio
Tequila Don Julio
As friends enter the four-day solely set up, they are going to be met with the sounds, flavors and rhythms of Mexico, which can be personified by interactive rooms that faucet into the 5 senses. Tequila Don Julio tells the story of its founder, in addition to its aged expressions — Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino, and Tequila Don Julio 1942 — by 4D spatial sound, LED mirrored infinity rooms and volumetric gentle shows, fusing its ardour for innovation with Mercer Labs’ capability for boundless creativity.
As guests are enveloped by the sounds of Mexico and the wealthy scent of roasted agave and oak, they may even have the prospect to craft and sip on their very own signature Tequila Don Julio cocktails utilizing recent elements and artisanal instruments. Mexico is the house of Don Julio, so the model needed this undertaking to encapsulate the magic of the area and join guests to Mexico in a deeper approach.
“Don Julio González devoted his life to crafting tequila of the best high quality,” stated Karina Sánchez, International Model Ambassador for Tequila Don Julio. “This expertise honors his unwavering spirit of innovation—a spot the place custom and creativeness converge, inviting friends to have fun the extraordinary that may be achieved when ardour fuels each step of the journey.”
The expertise will happen from June 12-15, and complimentary tickets can be found on a first-come, first-serve foundation at experiencedonjulio.com/ga.
