“I didn’t develop up desirous to be a photographer,” Nikk Martin begins telling Hypebeast. “However in some unspecified time in the future, I spotted the digicam gave me permission to decelerate, to have a look at folks extra intently, to attach. And I believe I’ve been chasing that feeling ever since.”
Recognized for his evocative images model, the Berlin-based visible artist boasts a wealthy portfolio that focuses on framing intimate moments between the digicam and his topics. Garnering widespread approval for his photos’ distinctive shade palette, highlighted by means of analogue images and infrequently arduous movie growing processing, which permeates his photos that occupy a number of disciplines from nonetheless life, environmental landscapes, dynamic visuals, and lots of extra.
Approaching his course of with a pure aptitude, it’s all about being within the second and listening to his environment that helps Martin seize the right shot, explaining, “A few of my greatest moments have come from letting go, simply being current and reacting to what’s actually occurring.”
For the newest installment of the By the Lens video collection, Hypebeast enlists Martin to seize Paul & Shark’s Riviera Spring/Summer time 2025 capsule assortment via his distinct visible aesthetic.
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Nikk Martin
Formally based in 1976 by Paolo Dini, Paul & Shark is a family-run Italian label with a wealthy legacy in garment craftsmanship, manufacturing and cloth sourcing. Now spearheaded by his son, CEO Andrea Dini, who represents the third era to hold the household enterprise, the model attracts inspiration from the infinite attract of the ocean to search out synergy between aesthetics, technical innovation, and dedication to high quality.
Heading to Capri, a scenic Italian island off the Gulf of Naples, the place the brand new capsule assortment takes its inspiration from, it’s instantly clear that Martin is really in his artistic aspect. “Water has this potential to reflect emotion. It’s comfortable, wild, nonetheless, stressed, suddenly,” he says as he approaches the seaside searching into the horizon. “And that’s how I would like my work to really feel, too.”
As he returns to land, weaving via the slender streets of the previous city, capturing candid photos of the general public, he explains, “Pictures nonetheless feels pure to me when it’s about connection. Once you’re not making an attempt to create a second, however to witness it.”
And regardless of images partly being about participating along with your topic and directing their actions that match in keeping with the imaginative and prescient, the craft is principally about possessing the attention to realize essentially the most visually participating shot, which might come at any time. “I don’t actually direct, I observe, I wait, and I attempt to create an area the place one thing actual can occur,” Martin says. “I really feel into the sunshine, the emotion within the room, the vitality of the particular person in entrance of me. It’s instinctual.”
Hypebeast
Hypebeast
Hypebeast
Hypebeast
Hypebeast
Hypebeast
Hypebeast
Impressed by the island’s environment, bustling vitality, and iconic structure, the Paul & Shark SS25 capsule assortment embraces the spirit of the Mediterranean summer time.
In addition to iconic patterns, silhouettes, and garment sorts reinterpreted via a up to date lens, the refined capsule contains sweaters, a collection of button-up shirts, and quick-dry swimwear that embrace a minimalist aesthetic which pays tribute to Capri.
Boasting an entire section that spans numerous shades of “Azure” to extra intense blues, the vary’s various shade palette attracts upon the ocean’s huge hues. Elsewhere, summery tones of beiges and whites, fused with touches of color, full the capsule’s makeover.
Whereas the ocean affect is obvious throughout its providing, it’s experimentation that varieties the inspiration of the brand new vary, marking the model’s renewed give attention to high quality. This consists of masterfully weaving its Hurricane membrane – an revolutionary expertise that comes with each wind and waterproof qualities – on a collection of delicate materials reminiscent of silk, linen, and cashmere, in addition to bringing forth its meticulous consideration to element to every garment.
Watch Nikk Martin’s By the Lens within the video above.
For extra info and to discover the total Paul & Shark SS25 assortment, go to the model’s web site.
