U.S. tourism is navigating the ripple results of the Trump administration’s new insurance policies and tariffs, however Skift Analysis’s report – The Trump Impact: Skift Journey Well being Index Market Evaluation – tells a nuanced story.
The Skift Journey Well being Index reveals that there was a 2% year-on-year dip in U.S. journey demand in March 2025. That is down, in fact, however not a collapse. And whereas there are a number of purple flags – declines from Canada, unstable flows from Europe – home journey may decide up the slack.
Canada Is Pulling Again
Is Canada boycotting the U.S.? The info counsel so: There was a marked drop in Canadian journey to the U.S. this yr, with a pointy 22% decline in flight bookings in February, instantly after President Trump talked about making Canada a U.S. state. By March 2025, resort searches from Canada dropped 43%, whereas new bookings declined 34% year-on-year.
As a substitute, Canadian vacationers are actually shifting southward, with flight booki
