Kim Kardashian’s SKIMS is to open its first UK standalone retailer on London’s Regent Avenue taking up a unit beforehand occupied by Ted Baker.
Jens Grede, who co-founded the model with spouse Emma Grede together with Kardashian, described the transfer as a “pivotal step” within the international growth of the $4 billion shapewear and swimwear model.
The model has signed a ten-year lease on the 12,000 sq ft retailer, which has been vacant since final summer time, with landlord The Crown Property. It’s anticipated that the brand new retailer will open in summer time 2026.
Robert Norton, SKIMS’ chief industrial officer, stated: “Opening our first UK retailer on London’s iconic Regent Avenue is a landmark second for Skims. Its international status and vibrant historical past make it the right setting to debut our immersive retail expertise. This milestone displays our strategic deal with increasing into key international markets.”
Laura Thursfield, retail leasing director at The Crown Property, added: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an thrilling second for The Crown Property. Emphasising Regent Avenue’s place as London’s premier life-style vacation spot, the arrival highlights the realm’s sustained attractiveness for international manufacturers.
“This opening will improve the variety of the broader retail and leisure providing, boosting each footfall and industrial exercise within the West Finish by driving totally different audiences in direction of the world-class vacation spot that’s Regent Avenue.”
Skims was established in 2019 and shortly turned a world sensation. It began with shapewear however has since expanded into swimwear, loungewear and sleepwear and is presently engaged on a hotly anticipated activewear collaboration with Nike, NikeSKIMS.
It’s stocked within the UK at Selfridges, Harrods and END. The model was valued at $4 billion throughout a funding spherical in 2023. It lately acquired the wonder model SKKN by Kim from Kim Kardashian and COTY, bringing Kardashian’s magnificence and trend ventures underneath the one model. SKKN by Kim was launched two years earlier than SKIMS in 2017.
