West NYC has teamed up with adidas for a group celebrating the eighty fifth anniversary of their sister retailer, Tip Prime Sneakers—a long-standing fixture of Manhattan’s Higher West Facet. Comprised of two footwear types, the gathering pays homage to Tip Prime Sneakers’ wealthy legacy, whereas additionally trying towards the longer term as New York Metropolis’s final full-service, sit-and-fit shoe retailer.
The gathering’s SL 72 RS contains a heritage-inspired design, adorned with particulars generally discovered on wingtip oxfords, paying homage to the footwear that Tip Prime Sneakers carried when it first opened in 1940 (on 72nd Road, no much less) and nonetheless affords to this present day. Key options embrace burgundy nylon uppers, pinked edges on each the matching suede overlays and the off-white Three Stripes, and perforations on the stripes as nicely. The insoles learn “your toes are in good fingers” which is Tip Prime Sneakers’ tagline, whereas the within of the tongue reads “toes go in first”—what old-school shoe canines imply after they say “TGIF.”
In the meantime, the ladies’s Handball Spezial is a extra playful, fashion-forward providing, that includes a bouclé knit higher that attracts inspiration from fits worn by patrons of Tip Prime Sneakers within the ’80s and ’90s. “West Facet” and “Greatest Facet,” embroidered in gold throughout the heel tabs, pay homage to the neighborhood Tip Prime Sneakers and West NYC name residence.
The gathering is offered alongside a marketing campaign video starring NYC natives Mister Mort and David Roffé of Outdated Jewish Males fame. Mort is seen pulling footwear from varied footwear manufacturers out of a duffel bag for Dave to select from, just for him to reject all of them and go together with the West NYC x adidas SL 72. This video idea mirrors the adidas AE 1 advert starring Anthony Edwards that launched forward of the debut of his first signature shoe.
To kick off the eighty fifth anniversary celebration, West NYC and adidas Cornerstone Group are internet hosting an invite-only launch occasion on April twenty fourth, that includes a dwell DJ set from musical duo Nina Sky.
To pay it ahead to others within the footwear house, a portion of the proceeds from the gathering will probably be donated to the Two Ten Basis, a non-profit group devoted to supporting and empowering staff within the footwear trade.
The West NYC x adidas Tip Prime Sneakers eighty fifth Anniversary assortment drops April twenty sixth at West NYC and Tip Prime Sneakers, in addition to on westnyc.com and tiptopshoes.com. Try each pairs beneath.
West NYC x adidas SL 72 RS “eighty fifth Anniversary”
Fashion Code: JQ0989
Launch Date: April 26, 2025
Worth: $120 USD
Resell: StockX
West NYC x adidas Handball Spezial “eighty fifth Anniversary”
Launch Date: April 26, 2025
Worth: $130 USD
Resell: StockX
