The automotive model CUPRA steps into design with the introduction of its latest division: CUPRA Design Home.
With 4 prototypes unveiled by way of a sequence of immersive activations throughout Milan Design Week, the model’s new course is rooted in craftsmanship, expertise, and innovation that appears to showcase its versatility past being purely automotive in addition to exhibiting how its acumen within the house encompasses a wide range of fields.
The CUPRA Design Home is constructed round three core pillars: CUPRA Assortment, CUPRA Collabs, and CUPRA Past. By integrating a variety of revolutionary technological developments into parts of its prototypes, the model’s mission is to craft immersive, related experiences that push the boundaries of design, including a brand new progressive chapter to its forward-thinking legacy.
The CUPRA Assortment transcends the model’s ethos into every day life. As a part of its forthcoming Lively Put on Assortment, the Adaptive Knitting Piece — A Second Pores and skin prototype is an expression of technical textile design and contains two 3D printed knitted clothes that morph to enhance the wearer’s physique, constructed for dynamic motion.
CUPRA Collabs, alternatively, takes a partnership strategy to product design — integrating its identification into experimental merchandise by teaming up with consultants of their respective fields. From coming into the footwear world with Zellerfeld in an identical vein to its knitwear for a pair of 3D printed sneakers, making a structural, multi-functional vest with MAM, or repurposing the long-lasting Century Bronze materials discovered throughout the outside of its vehicles right into a sustainable baggage providing with Harper Collective — the model’s collaborations take its philosophy to the following stage.
The ultimate pillar, CUPRA Past, is the amalgamation of all CUPRA Design Home has to supply. Right here, the model leans into its design specialty, bringing the emotion from its vehicles into the inside house with a lounge chair. Sculpted by way of parametric design, the chair boasts underskin textures and a dynamic base that transforms sitting into a singular connective expertise.
“At CUPRA, design is on the coronary heart of all the things we do. The launch of the CUPRA Design Home is a testomony to our obsession with design — an obsession that extends past the world of automotive into the realms of creativity, innovation and human connection,” says Chief Model Officer Ignasi Prieto. “The CUPRA Design Home is the last word manifestation of our impulse to experiment, to reinvent and to create a legacy that’s as daring as it’s lovely.”
Keep tuned for an unique look into the CUPRA Milan Design Week activations on Hypebeast. For extra data on the CUPRA Design Home, go to the model’s web site.
