Title: STORY mfg. × ASICS GEL-VENTURE 6 “Reddish Brown,” “Vanilla Violet Quartz”
Colorway: TBC
SKU: 1203A712-200, 1203A712-250
MSRP: $133 USD
Launch Date: April 11
The place to Purchase: STORY mfg.
ASICS is heading to London for its newest collaboration, this time with eco-conscious label Story mfg. Collectively, they’ve reimagined the GEL-VENTURE 6 in two gingham-covered kinds that mix craft and performance. Based in 2013 by husband-and-wife duo Saeed and Katy Al-Rubeyi, Story mfg. is thought for its slow-made, sustainable strategy to vogue. This marks the model’s first sneaker collaboration, merging considerate design with moral manufacturing.
The Story mfg. x ASICS GEL-VENTURE 6 arrives in two earthy colorways: ”Reddish Brown” and ”Vanilla Violet Quartz.” Each characteristic breathable mesh uppers overlaid with gingham examine panels, giving the trail-inspired silhouette a nostalgic, handcrafted look. A standout double-lacing system – with vertically woven gingham laces – provides a unusual, textured twist. Tonal midsoles and ASICS’ iconic stripes tie the design collectively. Branding is playfully cut up: the Story mfg. brand seems on the correct tongue, whereas the ASICS brand stays on the left. Traditional GEL-VENTURE 6 detailing on the heel and a Gel-cushioned outsole spherical out the design with consolation and help.
Forward of the worldwide launch, Story mfg. will host a London pop-up on April 11 to April 12, the place pairs will likely be obtainable early. The broader launch follows on-line through Story mfg. on April 13 and globally on April 18.
Story mfg. London pop-up
19 Hanbury Avenue
London E1 6QR
