The Rolling Stones’ vogue and life-style model RS No.9 Carnaby, pushed by Common Music Group’s merchandising and model administration firm, Bravado, has launched a limited-edition ‘Stones: Reimagined’ upcycled capsule assortment.
The gathering options three unique items, every crafted from deadstock originating from the band’s 2022 ‘Sixty’ tour vary. The attire “breathes new life into iconic graphics” and contains two panelled tees, a unisex and cropped model priced at £60, and an extended sleeve T-shirt at £70.
The intention is to provide Stones’ followers “the chance to personal a bit of rock historical past whereas embracing an eco-friendly method”.
Whereas the T-shirts have been produced by Bravado, they’ve been reimagined and crafted by London-based award-winning social enterprise, Vogue-Enter, which is devoted to moral garment manufacturing and sustainable practices throughout the vogue trade.
David Boyne, Managing Director of Bravado UK, stated: “This capsule assortment we’ve got created with Vogue-Enter has allowed us to create one thing actually particular, combining iconic designs from basic Stones’ tour tees with a dedication to sustainable practices.
“We consider Rolling Stones followers will recognize the storytelling and acutely aware method behind these distinctive items.”
Jenny Holloway, CEO of Vogue-Enter, added: “We now have completely cherished working with The Rolling Stones and Bravado. This marketing campaign exhibits actual innovation in motion by upcycling useless inventory from earlier Rolling Stones excursions after which uniquely chopping up the T-shirts to create new and revolutionary designs.
“We’re proud to contribute to a set that not solely seems nice but in addition makes a optimistic influence.”
The ‘Stones: Reimagined’ assortment is now accessible in-store at RS No.9 Carnaby (9 Carnaby Road) in London, and on the RS No.9 web site.
