PLEASURES has launched an official collaboration with Pleasure Division and Reebok—the “Unknown Pleasures” Membership C—impressed by the enduring ’70s post-punk band’s seminal album.
Based in 2015 by Alex James and Vlad Elkin, LA-based streetwear model PLEASURES is rooted in music subcultures, drawing inspiration from genres like punk rock, hip-hop, and metallic. Their newest Membership C design pays homage to one of the vital influential post-punk albums of all time, Unknown Pleasures, launched in 1979 and celebrated for its uncooked and atmospheric sound, haunting melodies, and deeply emotive vocals.
The shoe is available in an all-black colorway, echoing the darkish and introspective vitality of the album, with the album’s iconic pulsar waveform cowl artwork by Peter Saville built-in into the toe field. This undertaking is a continuation of the PLEASURES x Pleasure Division assortment launched final yr, which featured varied attire and equipment adorned with the identical paintings. The silk tie from this assortment has been restocked for this Membership C launch.
Pleasure Division x PLEASURES 🖤
🗓️ Friday, 03/22 pic.twitter.com/EudDHPsyHY
— Trendy Notoriety (@ModernNotoriety) March 14, 2024
The Membership C is introduced alongside a marketing campaign video and lookbook that includes people taking part in a sport of pushball—a dynamic sport as soon as common in Britain—with the Unknown Pleasures waveform emblazoned on the large ball.
The PLEASURES x Pleasure Division x Reebok Membership C is now accessible completely on the PLEASURES web site. Try the marketing campaign imagery under.
PLEASURES x Pleasure Division x Reebok Membership C “Unknown Pleasures”
Shade: Black
Launch Date: April 4, 2025
Value: $130 USD
